THG Studios has strengthened its leadership team with the appointments of Adam Mandelstam as executive creative director and Rob Sanderson as group creative director.

Mandelstam joins with more than 20 years’ international agency experience, having held roles at firms including Ogilvy SA, TBWA Paris, M&C Saatchi and VML London, and most recently worked as global executive creative director at WPP.

Sanderson arrives from Momentum Worldwide, where he served as Experience Design Director and worked on accounts including Dyson and the Wimbledon x Amex partnership.

The Manchester firm said the hires will support its focus on insight-led creative and experiences designed to drive engagement, conversion and long-term brand loyalty.