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Steven Bartlett lifts lid on Dragons’ Den debut

Published: October 30, 2025 at 9:08 am

Author: Christopher Maguire

Steven Bartlett has lifted the lid on his Dragons’ Den debut.

Earlier this week the serial entrepreneur revealed how his new company – Steven.com – had announced it had closed a major eight-figure investment in a deal that valued the business at $425m (£320m).

Tonight, millions of people will see Bartlett take his familiar place in the Den when the 14th and final episode of series 22 of Dragons’ Den is screened.

Bartlett was 28 when he made his first appearance on series 19 in 2022, joining the panel alongside Peter Jones, Deborah Meaden, Touker Suleyman, and Sara Davies.  

He said: “I think I continually find myself in situations where I’m well aware that I’m wildly inexperienced. Joining Dragons’ Den was one of them.

“They put me in a seat between Peter Jones and Deborah Meaden and they gave me a notepad. I was 28 years old.

“That was one such moment where I was well aware that objectively I do not have the experience to be here but in all of those moments I try and find the reason why I’m sat there and what’s unique perspective.”

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