Smart money app Plum has announced that the company reached operational profitability for the first time in January 2026. 

Plum has multiple income streams spanning customer subscriptions, asset-based revenue and transaction revenue, which have together contributed to the company achieving this positive EBITDA milestone.

The app has benefited from steep growth in the last 18 months. Hundreds of thousands of new customers have been actively using Plum to manage their money, taking overall downloads to more than 5 million.