Manchester-based marketing agency Trunk has been announced as the official creative partner of Sale Sharks.

Trunk will support Sale Sharks across a number of initiatives, utilising its significant sponsorship experience working with brands including TeamViewer, Jack Daniels and Greene King.

This includes collaborating on and sponsoring a new digital fan engagement initiative, plus making improvements to the Sale Sharks website following research with fans.

As part of their sponsorship, Trunk will also maintain pitch-side branding at the CorpAcq Stadium.

Jon Butler, CEO at Trunk, said: “We’re committed to proving the impact that sponsorship can have for businesses and clubs and working with Sale Sharks was a natural choice for us. There’s a real synergy between teamwork on the pitch, and the way we deliver results for clients in the office.”

Luisa d’Aprano, commercial director at Sale Sharks, added: “We’re delighted to welcome Trunk to the Sharks family as our official creative partner. The team has already demonstrated their expertise with the club and their award-winning work for other brands.”