Published: January 11, 2026 at 11:24 am
It’s hard to think of a retailer that has become more of a British cultural icon than Greggs.
In 2025, Greggs was named the UK’s strongest brand and even had one of its iconic sausage rolls unveiled at Madame Tussauds.
The bakery giant has continued to make headlines at the start of 2026 – but for very different reasons.
On January 8th, Greggs provided a trading update for Q4, which showed total sales in 2025 were up 6.8 per cent to £2.15bn on the back of 207 new shop openings.
However, the company described market conditions as ‘challenging’ and has seen its share price fall by a quarter in the last 12 months.
Chief executive Roisin Currie made headlines when she said there was ‘no doubt’ that the surge in weight loss jabs had led to the public looking for smaller portions.
It arguably represents Currie’s biggest challenge since becoming the company’s first female CEO in 2022.