Zuto, the UK’s leading car finance FinTech, has appointed Aimee Gethin as its new CEO.
She succeeds Jim Wilkinson, who remains in the business in his founder role and as a key ambassador for the business.
Gethin joined the company in 2015 and been the chief operating officer since 2020, playing a key role in growing to £83.1m as it targets £100m in 2026.
She said: “It’s an honour to lead Zuto at such an exciting point in its 20-year history.
“Since I joined the business 11 years ago, I’ve worked closely alongside Jim to build strong foundations that are already enabling us to scale at pace.
Aimee Gethin has been COO since 2020 and succeeds Jim Wilkinson as CEO
“Our established network of lenders, partners and dealerships, combined with the proprietary data and insight we provide, gives us a platform for sustainable growth.”
In October 2025, Zuto secured majority investment from Bridgepoint’s small cap Growth fund, which focuses on scaling fast-growing, profitable European businesses.
Gethin added: “Our recent partnership with Bridgepoint builds on that momentum and creates a clear opportunity to strengthen our leadership position in the market – not just in terms of scale, but in championing trust and transparency.
“By working closely with our partners to deliver a consistently excellent customer journey, we have an opportunity to help shape the future of our industry.”
One in 16 used cars are now financed through Zuto’s platform.
Outgoing CEO Jim Wilkinson said: “Aimee has been instrumental in Zuto’s growth. She has a clear and ambitious vision for the company, is deeply committed to our customers, partners and team, and is an outstanding leader.
“I’m very proud of what we’ve built at Zuto and I’m even more excited about what the business can achieve next, with Aimee at the helm.”
Zuto has invested heavily in data and has built long-term partnerships across the car finance ecosystem, helping traditional lenders to digitise their offerings and expanding its product range to increase customer choice.
JJ Bowles, Zuto board member and director at Bridgepoint, said: “Jim has built an exceptional FinTech business, founded on a genuine commitment to putting customers first.
“We are excited to work alongside Aimee as we enter this new chapter and share her vision to accelerate Zuto’s growth. Through unrivalled sector expertise, innovative technology and a responsible approach, Aimee and her team are transforming the world of car finance.”
Zuto was founded by Wilkinson and Ryan Dignan in 2006 and has been certified as a B Corp since 2022.
With more than 300 products available through its panel of trusted lenders, Zuto provides end-to-end market coverage and has helped over 450,000 people in the UK find the right vehicle and finance for their needs.