BusinessBite live blog

Plant-based ‘magic dust’

Published: October 9, 2025 at 8:20 pm

Author: Jonathan Symcox

Next up are Stephen Wildish from Swindon and Sam Fresco from London, who are seeking investment in their vegan seasoning business, Notorious Nooch.

Their product, a high-protein, B12-rich nutritional yeast, is sold in 600+ retailers including Holland & Barrett and Whole Foods.

Priced at £4.50 a pack, it is aimed at consumers seeking a healthy, plant-based boost to their meals.

Subscribe to our newsletter

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.