Published: October 1, 2025 at 9:42 am
JPMorgan Chase will retire the Nutmeg brand this November as it launches J.P. Morgan Personal Investing, a new digital wealth and investment service for UK retail customers.
The move brings to an end more than a decade of the Nutmeg name in the UK market, which was among the first digital-first wealth managers in the UK and went on to become the country’s largest robo-adviser.
The US banking giant acquired the company in 2021 as part of its push into UK consumer finance, alongside the launch of Chase UK.
Since the takeover, Nutmeg has more than doubled its assets under management from £3.5 billion to £8.5bn and grown its customer base from 140,000 to more than 265,000.
J.P. Morgan Personal Investing will carry over the London-based company’s existing services, while adding new features designed to broaden its appeal.