Published: February 3, 2026 at 12:52 pm
The Information Commissioner’s Office (ICO) has opened a formal investigation into Grok, the AI tool on Elon Musk’s social media platform X.
Grok sparked outrage when it allowed users to ‘undress’ images of real people to create sexualised images.
Now the ICO has launched formal investigations into X Internet Unlimited Company (XIUC) and X.AI LLC (X.AI) covering their processing of personal data in relation to the Grok artificial intelligence system and its potential to produce harmful sexualised image and video content.
William Malcolm, executive director regulatory risk & innovation at the Information Commissioner’s Office, said: “Our investigation will assess whether XIUC and X.AI have complied with data protection law in the development and deployment of the Grok services, including the safeguards in place to protect people’s data rights. Where we find obligations have not been met, we will take action to protect the public.”
Earlier this month, X introduced changes that prevented users of Grok being able to ‘undress’ images of real people.