Adclear has raised an oversubscribed £2.1m seed round led by Outward VC and backed by AFG Partners and Tenity.

Angels joining the round include Clearscore founder Dan Cobley; MD of Coinbase Keith Grose, who invested as part of a16z scout fund; and angel community Ventures Together.

Haatch and Force Over Mass Capital are also reinvesting after backing the company at the pre-seed stage.

Adclear says it is rapidly becoming the dominant player in the UK’s financial promotions market. Having launched in 2024, its AI-powered platform is used by marketing teams at Lloyds Banking Group, PensionBee, Plum, Yonder, InvestEngine, ActivTrades and Trade Nation.