Published: February 20, 2026 at 10:22 am
Roxanne Hamedi was the fifth candidate to be fired by Lord Sugar in The Apprentice after her team lost a task to create and market a bottled water brand.
Aberdeen-based Hamedi is a registered pharmacist and the CEO of beauty hair brand Browtasia, which she launched three years ago following her own experiences with brow loss and thinning hair.
As the sub-team leader for the branding element, Hamedi failed to impress Lord Sugar and was shown the exit door.
She told her 33k Instagram followers it was first time she’d ever been sacked. “I didn’t really expect it,” she said. “It came out of the blue.”
There are now 15 candidates vying for Lord Sugar’s £250k investment and mentorship.