Neilson, an ‘active holiday’ provider, has announced the appointment of entrepreneur and TV presenter Sara Davies MBE as its new chief customer ambassador.

The ex-BBC Dragon will work closely with Neilson on marketing and growth opportunities, leveraging her passion for fitness and extensive business experience.

Neilson’s handpicked resorts contain 25 activities and kids’ clubs.

Davies is kicking off this week with a family holiday to Neilson’s latest ski hotel in Val D’Isere, which opened in December 2025. Two new ski hotels opened in Val D’Isere this winter, and a further two new Beach Clubs will open in Sicily and Mauritius for the summer 2026 season.