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Employee reward platform triples customer acquisition backed by new CEO

Published: February 5, 2026 at 9:40 am

Employee recognition, reward and benefits platform Rippl tripled its rate of new customer acquisition in the six months following the appointment of Will Roberts as CEO last spring.

This restructure and strategy refresh have also led to a second round of investment from Stonehage Fleming.

Roberts, who previously scaled digital rewards software Loyalty Bay and train ticket upgrade platform Seatfrog, is now focused on supporting organisations looking to engage and reward their deskless or decentralised teams, such as Betfred, DP World and Dyno-Rod.

This deskless demographic makes up 80% of the global workforce, and accounts for an estimated 2.7 billion employees, many of whom are neglected by traditional HR tools reliant on corporate email access.

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