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Apprentice finalist raises $3m in San Francisco for AI startup

Published: November 6, 2025 at 12:12 pm

Author: Jonathan Symcox

A year after launching its free legal templates, GitLaw is taking its next major step toward making legal documents accessible to everyone. 

The San Francisco-based AI company, founded by entrepreneur Nick Holzherr, has raised a $3 million (£2.3m) pre-seed round to power the launch of its agent – part of GitLaw’s platform built for startups and small businesses, not law firms – that helps teams draft, review, and negotiate contracts in minutes, for free.

In August Holzherr stepped down as CEO of Samsung Food due to “really feeling the urge to set up a new startup again with the dizzying acceleration of AI”.

He left the post 13 years after first pitching the idea that became Whisk and later Samsung Food to Lord Sugar on BBC show The Apprentice.

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