BusinessBite live blog

A week in my life – from the boardroom to the touchline

Published: May 8, 2026 at 1:10 pm

Author: Craig Brennan, founder and chief executive, SK4 Holdings

Over the past 20 years, I have founded three businesses, which all sit under my holding company, SK4 Holdings. These are LSC, Nurtured Childcare and Smile Society.

LSC, which I founded 20 years ago, is now the UK’s largest provider of specialist PPA cover and wraparound childcare for primary schools.

In 2021, we launched Nurtured Childcare after my wife and I struggled to find suitable childcare for our first daughter. It now operates 12 children’s day nurseries across the North of England.

Smile Society, our dental group, was founded in 2025 and currently operates four fully private dental practices.

Outside the group, I also own Cheadle Town FC, a non-league football club which plays in the North West Counties Premier League and Women’s National League.

For me, most days start with exercise. Fitness is very important to me, so I go to the gym three mornings a week before work. I also run, cycle, play padel regularly and aim for 10,000 steps every day.

I normally get into work at around 8am. The first 30 minutes are usually spent on emails before moving into meetings and the day’s priorities.

Because I lead three businesses, I have a heavy involvement in building the right leadership teams.

Subscribe to our newsletter

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.