Published: January 20, 2026 at 2:41 pm
A London-based creator monetisation platform co-founded and led by a former FIFA YouTuber has raised $22 million (£16.4m) in a Series A round as it looks to scale its business and expand internationally.
Fanvue, which was co-founded by Joel Morris, Will Monange and Harry Fitzgerald, only launched in 2022 but has now surpassed $100m in ARR.
Morris has been a household name in the creator industry for over a decade, growing his now mainly dormant YouTube channel, JMX, to 2.4m subscribers.
He previously created videos on popular video games including FIFA and Fortnite, and then turned to YouTube boxing before fully focusing on Fanvue.
The funding for the business was led by Inner Circle, with backing from a group of founders and investors spanning tech, finance, sport and entertainment.