eCommerce verification firm detected has raised another £900,000.
Users on marketplaces around the world can simply tap the detected icon to verify a seller, bringing trust into eCommerce.
Participants in the round, which takes the total raised to £2 million, include existing angel investors and institutional stakeholder EmergeVest, plus a new tranche of high-profile investors including Huw Slater, COO of TravelPerk; Laurence Guy, founder and CEO of We Are Pentagon; Tink Taylor, founder and President of dotMailer and founder of dotDigital Group plc; Ed Hill, SVP EMEA, Bazaarvoice; and Maropost Ventures.
“detected has the winning trifecta: the right team at the right time with the right idea. I’m excited to invest in and support this dynamic young company to build on its already impressive traction,” said Slater.
Liam Chennells, Chief Executive Officer at detected, said: “Twelve months ago, detected was an idea; the opportunity to build a business capable of solving an existential problem facing the entire eCommerce industry.
“Buyer trust, and for marketplaces, knowing who your sellers are. I couldn’t be prouder of our team and what they have achieved already.
“We have built a completely bespoke AI-powered platform that draws on seller information in more than 160 countries and checks over 1 billion business records to create a consistent profile for every online seller.
“We are actively solving the challenge of Know Your Business (KYB) requirements for marketplaces, and this new investment lets us rapidly scale the value we provide customers around the world.”
detected will use the capital to grow its team, develop its technology further and capitalise on its commercial traction.