Boxing legend Tyson Fury has launched a new social app for creators ahead of his mouthwatering trilogy fight with Deontay Wilder on 9th October.
Subscription-based MY AAA aims to build stronger connections between content creators and their audiences.
The lineal world heavyweight champion of the world will use the app to give fans access to behind-the-scenes content following the fight in Las Vegas.
For a monthly fee, the app allows unlimited access to musicians, podcasters, sports stars, celebrities, artists, actors and many more figures from the fitness, fashion and beauty industries.
The ad-free experience means creators are not forced to promote false products to subsidise their earnings – and also protects them from being subjected to abuse from trolls, as all users are signed up with payment links and verified.
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Fury prides himself on his connection with his followers. During lockdown, he live-streamed his own private home workout sessions as a way to keep people motivated, and constantly shares positive thoughts that uplift anyone suffering from the same sort of mental health issues that he has in the past.
“Mental health is very important to me and I’ve expressed my concerns about existing social media platforms quite openly,” said Fury.
“When this project came along, it seemed like the perfect way for me to have an enjoyable social media experience with my real supporters. I know it’s something a lot of people like me will really benefit from.”
The directors of MY AAA added: “With all the recent documented trolling and abuse on social media, it was really important for us to make this an enjoyable experience for the creators on the platform. It’s social media without the nonsense.
“Having millions of followers on Instagram is great but you are at the mercy of the platform and you can’t really control the experience of your audience. You can with AAA.”