Ascential, a specialist information, analytics and eCommerce optimisation company, has acquired content optimisation business OneSpace.
The London firm, listed in the capital, serves consumer brands and their ecosystems with actionable information across digital commerce, product design and marketing.
SaaS firm OneSpace manages product-specific content catalogues, enabling the creation of original material and customisation of content to drive higher sales across multiple products and marketplaces.
Based outside St. Louis, it serves more than 60 customers in the US market and employs 96 staff, led by Stephanie Leffler, who founded the business in 2011.
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“OneSpace’s expertise in content management, optimisation and distribution complements the leading execution capabilities we already possess within digital commerce,” said Duncan Painter, CEO of Ascential.
“In particular, its content optimisation product set provides clear cross-selling opportunities.”
Ascential has more than 2,000 employees across five continents, combining local expertise with a global footprint for clients in over 120 countries.