Sky has signed an exclusive deal with music tech firm ROXi to bring music, karaoke and other music entertainment features to its Sky Q set-top box.
The deal see Sky Q become the first platform to offer ROXi software outside of the firm’s own entertainment console, which includes a microphone.
ROXi’s platform includes over 55 million songs, as well as music trivia games, radio stations, karaoke, and audio-visual experiences designed to accompany yoga or meditation.
The service has been backed by high-profile celebrities including Sheryl Crow, Robbie Williams and former McLaren executive Ron Dennis.
The set-top box is designed to be plugged into a TV for family-based entertainment, but the new deal sees the software integrated into Sky’s own set-top box.
ROXi CEO Rob Lewis claims that by the end of 2022, ROXi will be available to 500 million TVs worldwide.
He said: “The next revolution in digital entertainment is about shared entertainment experiences that bring friends and family together for great fun times, delivered on the biggest screen in the home – the television.”
Lewis was previously founder and CEO of Omnifone, a music streaming service for mobile phones which launched before the first iPhone.