HPE and Brentford Football Club have announced a partnership to enhance the digital fan experience at the club’s Gtech Community Stadium.
During Premier League matches, thousands of supporters, employees, stewards and stadium operations teams use HPE’s network to stay connected.
The platform – described as self-driving – is helping Brentford to extend its digital fan experience beyond the match itself. Supporters can access the Brentford FC app and club content, while connectivity enables interactive activities and competitions, with the club exploring further opportunities around loyalty and supporter engagement.
The same infrastructure supports stadium operations, including digital ticketing, steward devices and health and safety processes. Connected devices give stewards better visibility as supporters enter the stadium, while coverage across indoor and outdoor areas supports staff mobility and event operations.
“Modern stadiums are becoming increasingly digital environments, with technology supporting everything from how fans interact with their clubs to how teams manage a matchday,” said Mark Weeks, networking sales director, UK & Ireland, HPE.
“Our work with Brentford FC shows how a strong foundation can help clubs introduce new services and innovations over time.”
Fran Jones, commercial director, Brentford FC, added: “We are always looking at how technology can improve the experience for our fans, and connectivity is an important part of that.
“HPE has given us a reliable foundation across Gtech Community Stadium that supports both our supporters and our teams. It also gives us the flexibility to explore new digital experiences as we continue to evolve the matchday.”