Bradford City AFC has today announced a three-year partnership with Dashe, a real-time carbon data platform.
The agreement will put live emissions data at the heart of how the club runs and, for the first time, in front of supporters.
From the 2026/27 season, Dashe will capture emissions across energy, waste, travel, supply chain and matchday activity at Mbanq Valley Parade. For supporters, the headline feature is a live matchday carbon figure, published on the club’s website.
As far as the club and Dashe are aware, no other club in English professional football publishes one.
Football clubs typically report emissions annually, in figures estimated from spend rather than measured. Bradford City will now measure its impact as it happens, and show supporters the numbers.
Under the Greener Bantams strategy, solar panels now top the stands at Mbanq Valley Parade, old kit finds new homes via the club’s Kit Assist initiative, and since the 2025/26 season every goal scored by the men’s and women’s first teams has planted a tree as part of the club’s nature commitments.
In May 2026, Bradford City Community Foundation launched the Greener Bantams Travel Hub with support from the West Yorkshire Combined Authority.
“We’ve worked hard over the past few years to build something credible at this football club,” said Adam Keizer, head of commercial and sustainability at Bradford City AFC.
“Pushing further means being honest about the numbers, and showing our supporters and partners exactly what’s happening rather than hoping nobody asks. That’s why we picked Dashe.
“They’re not here to tell us the story we’d like to hear about ourselves. They’re here to give us the actual data.”
Behind the scenes, Dashe plugs into the systems the club already runs. It measures emissions from real activity rather than spend-based estimates, and turns them into figures the club can audit and publish.
The platform already serves clients across specialist haulage, construction and compliance services, and now comes to professional sport.
Andrew Woodward, managing director of Dashe, said: “Bradford City have done the work. They’re not a club that needs to be told what sustainability looks like. What they want now is honest numbers, in real time, that they can put their name to. Our job is to make the matchday carbon figure as reliable as the attendance figure.”