Newcastle United has signed a multi-year deal with FinTech company SumUp as the club’s Official Training Kit Partner in a multi-year partnership.
SumUp joins the club’s group of Primary Partners, with the global business to feature prominently across training kit for the men’s, women’s, and academy teams.
Already integrated into the local business community as a trusted payment provider to thousands of companies in the North East, SumUp will also help drive local business engagement, becoming the Presenting Partner of the Newcastle United Business Club.
Together they will launch a co-branded SumUp card which will offer fans special offers and rewards when engaging with official club outlets, as well as businesses across the UK.
Newcastle United’s Chief Revenue Officer, Dave O’Connor, said: “SumUp is the perfect partner for Newcastle United; an innovative, ambitious, global business with a genuine commitment to supporting local businesses who serve our fans and community everyday.“We’re excited to kick the partnership off and bring SumUp, its team and its local merchant community closer to the club and our supporters.
“This partnership is a reflection of our commercial ambition: working with innovative global businesses that fully understand the unique role Newcastle United plays in the life of our city and its community.”
Luke Griffiths, Chief Commercial Officer and UK CEO, SumUp added: “When the opportunity to partner with Newcastle United arose, it felt like a natural fit. Football brings people together and is woven into the everyday lives of fans, families and communities – something we understand at SumUp.
“Every day, we work with businesses of all sizes, helping them run and grow, while also giving people a simple, smarter way to manage and spend their money.
“This partnership gives us a strong platform to bring our merchant and local communities closer to the club, while creating new opportunities for businesses and fans across the region. As Newcastle United’s Official Training KitPartner and Presenting Partner of the Newcastle United Business Club, we look forward to bringing these communities together.”
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