Sheffield Wednesday Football Club has announced a double sponsorship deal for the coming season.
Fibrely becomes the club’s new front-of-shirt partner while Wolf Competitions will sponsor the sleeves as the Owls return to League One following a crisis-hit Championship campaign which saw former owner Dejphon Chansiri ousted following fan pressure.
Fibrely is a South Yorkshire-based broadband and mobile provider. The club says exclusive activations and giveaways will be unveiled throughout the season, starting with a brand-new home shirt for the first 1,000 Owls fans who sign up to Fibrely.
The broadband and mobile provider will also launch goal difference-linked service discounts for Fibrely account holders.
“Fibrely share our ambition to put supporters first and build genuine connections with the people and communities we represent,” said Owls CEO David Bruce. “As a South Yorkshire business with ambitious plans of its own, Fibrely understands what Sheffield Wednesday means to this city.
“Together, we’ve created a partnership that rewards our supporters, strengthens our connection with the local community and reflects the exciting journey our football club is now on. We are delighted to welcome Fibrely to Sheffield Wednesday.”
Director at Fibrely Luke Rogan said: “Wednesday is an amazing club with a proper comeback story. The fans have been through it, stayed loud, and now there is real energy around what comes next.
“That is exactly why this partnership makes sense for us, as likewise, Fibrely is passionate about its Sheffield roots and its ambitions for the future. We did not want this to be another shirt sponsorship where a brand appears on the kit and disappears into the background.
“We want supporters to feel part of it. That means giving shirts to Fibrely customers who are Wednesday fans, running exciting competitions throughout the season and backing the team with offers that improve when players score.
“The message is simple: when Wednesday does well, Fibrely customers do well too, and we don’t think a broadband or mobile deal can get much better than that.”
The sleeves of Wednesday’s three kits will be taken by the Wolf Competitions logo.
The agreement will also see the North East-based organisation become the club’s official online competitions partner.
People enter competitions on its website to win cash prizes, cars, holidays and luxury items. Entry can cost anything from a few pence to a few pounds.
Premium and mascot experiences at Hillsborough will be among the prizes on offer to Wednesday fans next season.
The company will also take ownership of the club’s on-pitch entertainment at half-time.
Bruce said: “Our ambition is to improve every part of the Sheffield Wednesday supporter experience, and this partnership is another step towards delivering that.
“Wolf Competitions share our commitment to creating memorable experiences for supporters, and together we’ll introduce exciting opportunities throughout the season, including on matchdays. We’re delighted to welcome Wolf Competitions to Sheffield Wednesday and look forward to working together.”
Wolf Competitions marketing director Billy Bone added: “Sheffield Wednesday is a huge football club with an incredibly passionate fanbase, and that’s a massive part of what attracted us to this partnership.
“At Wolf Competitions, we love building communities around our brand, so we can’t wait to get to know the Wednesday supporters and create exciting experiences throughout the season.”