Birmingham AdTech Covatic has secured £1.5 million to accelerate the commercialisation of Covatic Sense, its person-level connected TV (CTV) targeting technology.

The pre-B Bridge round was led by the West Midlands Co-Investment Fund (WMCO), managed by Future Planet Capital Regional, alongside investment from Creative Growth Finance, PXN Group, and a number of angel investors.

Deployed on more than 1.7 billion devices with nearly 200 million monthly active users, Covatic is already the attribution and targeting partner of choice for global publishers and broadcasters, including Sky, BBC, Bauer Media, and Octave.