Published: June 25, 2026 at 8:09 am
YouTubers, podcasters and TikTokers are among the names included in Forbes’ 2026 Top Creators list.
The ranking of the world’s 50 most powerful influencers broke the billion-dollar mark for the first time, a 20 per cent jump from last year’s $853m.
The list is topped by American YouTuber MrBeast, whose real name is Jimmy Donaldson, and who has turned YouTube stunts into a global production studio. According to Forbes, he has earnings of $300m.
The highest-placed Brit on the list is Diary of a CEO host Steven Bartlett, who finished third with earnings of $52m (£40m) and total followers of 38.7m.