Published: May 14, 2026 at 11:46 am
A listed AdTech company has plunged into administration.
The virtual in-content advertising technology company, founded in 2015, failed to secure emergency funding while a US joint venture has failed to perform.
On 29th April 2026, Mirriad Advertising plc announced the appointment of administrators to its UK operating subsidiary Mirriad Limited.
It has since become apparent that a number of key supplier and employee contracts are held by Mirriad plc rather than Mirriad Limited: the directors of Mirriad plc have therefore resolved to place Mirriad plc into administration ‘in order to protect and preserve value for creditors and stakeholders’.
Philip Reynolds of FRP Advisory and Robert Ferne of Begbies Traynor have therefore been appointed as joint administrators of the company.