Fulham Football Club has announced a partnership with tech-powered trading card brand Arena Club.
It marks Arena Club’s first partnership in UK sport.
The platform combines buying, selling and grading into a single, digital-first experience.
Collectors and hobbyists have access to a marketplace of over 400,000 cards, across global sports and entertainment including Pokémon, Star Wars and more.
Arena Club’s AI-grading service stores both physical and digital cards.
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“We are excited to be Arena Club’s first UK sports partner and are looking forward to seeing our fans engage with this exciting brand and their collection of products,” said Fulham FC commercial director Jon Don-Carolis.
“Trading cards have been synonymous with football for many generations, and Arena Club brings a fresh, modern approach to collecting that aligns with our vision of innovation and the importance of creating a fun community and connecting with our fans.”
Fans can look forward to a range of creative activations, including engaging social content featuring men’s first-team players.
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