Published: May 12, 2026 at 9:26 am
Travel Seen has acquired a majority stake in luxury ski specialist Oxford Ski Company.
The social-first group is headed by industry expert Jen Atkinson and backed by Arete Capital Partners.
The deal follows a string of acquisitions in late 2023 and swoop for eShores in late 2024, taking collective total travel value to over £55 million.
Oxford Ski Company specialises in curating high-end ski experiences at both chalets and hotels in the world’s best ski resorts for ultra-high-net-worth individuals in the UK and worldwide.
CEO Mark Gibbins and Rupert Longsdon, founder and chairman, will remain at the helm and retain a meaningful equity stake.