BusinessCloud can reveal its MarTech 50 innovation ranking for 2026.
Readers of the online technology publication and an expert judging panel have together decided the 50 companies blazing a technology trail in marketing.
The MarTech 50 celebrates businesses of all sizes creating original tech solutions for companies engaging in marketing, advertising, loyalty programmes and more.
Topping this year’s ranking is White Label Loyalty, a customer loyalty platform that helps clients to better understand their customer and deliver an engaging reward experience to drive long-term growth and retention at scale.
In second is DOJO AI, an ‘intelligent marketing system’ that watches every channel, tracks brands, runs workflows and acts on their behalf.
LoopMe in third is a global leader in brand performance, redefining brand advertising for the digital world and bringing brands into apps.
The top five was completed by LoyaltyLion and The Creative Composite.
In seventh – behind Snicket Labs – is ClickTech, a marketing technology ecosystem built to simplify and strengthen how people grow in the digital economy. It is designed to take users from learning through to execution and into real, measurable success.
VIOOH, Relative Insight and Lunio complete the top 10.
Also featuring on this year’s ranking are:
Reward – a platform combining technology, data insight and digital marketing to deliver richer customer experiences, measurable sales growth and lasting loyalty
Leaf – a technology and data science company delivering performance intelligence solutions for next-gen eCommerce brands
Cognism – which provides accurate, compliant-first B2B data and sales intelligence for revenue teams growing across Europe and beyond
RevLifter – which helps online retailers turn more visitors into customers via an intelligent promotion targeting platform which collects behavioural signals from each visitor to calculate their likelihood of buying
Propello Cloud – which provides a ‘plug and play’ white-label loyalty solution, enabling mid-to-enterprise organisation to build out scalable rewards and loyalty programmes
Purple – which transforms everyday spaces into connected, smarter environments by providing businesses with secure WiFi, powerful data insights and interactive maps
The ranking in full:
MarTech 50 – UK’s most innovative marketing technology creators for 2026
BusinessCloud called on its readers to vote for companies from the 95-strong shortlist. A combination of these votes and choices from an expert judging panel determined the top 50.
The judging panel was comprised of:
• Robin Langford, editor, Performance Marketing World
• Beth Sissons, senior director – Awareness2Demand, Tyto
• Anol Bhattacharya, EVP Innovation & Technology, Hotwire
• Guy Pearce, tech & media M&A, Alvarez & Marsal
• Jonathan Symcox, editor, BusinessCloud