Manchester-headquartered agency Glass Atlas has acquired Summit, including its proprietary Productcaster platform.
The acquisition will bring the group’s headcount to approximately 240 and combined revenues to £22m.
The financials of the deal have not been revealed but it will strengthen the firm’s capabilities across end-to-end digital transformation, performance marketing, consultancy and product data technology.
In 2025, Glass Atlas was officially launched as a new digital agency following the integration of four established brands: Space 48, Bring Digital, Brave the Skies, and This is Digital.
The acquisition marks another strategic step in Glass Atlas’ growth journey, following investment from Foresight Group.
Jon Woodall, CEO of Glass Atlas, said: “Summit is a business I’ve respected for a long time. It’s built on strong fundamentals. A clear specialism in retail, long-standing client relationships, and a great track record of delivery.
“Productcaster adds an important layer of proprietary technology. As performance marketing becomes increasingly data and automation-driven, having that capability in-house is critical to how we support clients across their broader commerce strategy.
“This acquisition strengthens the platform and positions us well for the next phase of growth.”
Martin Corcoran, CEO of Summit & Productcaster, said: “This marks an important step for Summit. We’ve focused on building a great business with a clear proposition in retail marketing.
“As part of Glass Atlas, we’re well positioned to continue that growth with access to broader capabilities and technology.
“Productcaster has developed into a scaled platform supporting a large number of retailers across Europe. Being part of Glass Atlas provides the opportunity to continue investing in the product and extending its reach.”
Founded in 1999, Summit is a performance marketing and commerce consultancy specialising in retail and eCommerce.
Stellar client base
The combined group’s clients now include American Golf, Footasylum, Cotton Traders, Richer Sounds, RNIB, St John Ambulance, and GoShorty.
Advisors to Glass Atlas included corporate finance advice and financial due diligence provided by BK Plus (Brett Marsden, Elise McAuliffe and Taran Chaudhry); corporate tax advice and tax due diligence provided by BK Plus (Sally Fuller and Steve Chamberlain); Harrison Drury (Mark Traynor, Jennifer Murphy, Richard Williams-Bulkeley and Sally Tomlinson); and Hannah Eames of Glass Atlas. The acquisition was also supported by Santander.
Advisors to Summit included Cowgills corporate finance (Sam Davies and Thomas Wrigglesworth) and Hill Dickinson (Elan Ioworth and Ben Correia de Sousa).