Ticketmaster has launched an app in ChatGPT which it says will transform how fans find events.

As fan behaviour evolves, discovery is no longer limited to search engines or social platforms, the firm says, with more fans turning to AI platforms to find events, compare options and make decisions in real time.

Ticketmaster is at the forefront of shaping this shift with its app in ChatGPT, it says, “ensuring your events are discoverable in these emerging spaces and piloting new ways to reach fans at the moment decisions are made”.