SaaS company Apex B2B has officially launched following an investment of £1.3 million.

The company is expanding its presence in the UK market, targeting wholesalers, distributors, and manufacturers seeking to modernise their digital infrastructure and improve operational efficiency.

Developed as a purpose-built, AI-enabled commerce platform for mid-market businesses, Apex B2B is designed to address a growing gap in the market where companies have outgrown basic retail-first tools but find enterprise platforms too complex, costly, and slow to implement.

To support its growth, Apex B2B plans to hire 15 employees across product engineering, AI, customer success, go-to-market, and operations. The company is targeting mid-market businesses with annual revenues between £10 million and £300 million and plans to expand across European and US markets over the next five years.

The platform was incubated within Monsoon Consulting, a digital commerce agency, and formally spun out following a successful soft launch in December 2025.