Published: March 4, 2026 at 8:02 am
Dotdigital Group plc has agreed a $60 million cash deal for the company behind a Shopify tool.
The London-listed MarTech, behind a customer experience and data platform for personalised marketing, will pay $30m up front for Alia Software Inc, an AI‑powered pop-up and email/SMS list-growth tool built exclusively for Shopify merchants.
The remaining $30m will be based upon performance.