The British Business Bank has made a cornerstone commitment of up to £45m to Redrice Ventures’ targeted £75m Fund II to support the UK’s creative industries.

The Bank previously backed Redrice’s Fund 1 in 2021 with a £36m cornerstone commitment, catalysing private investment into the oversubscribed fund.

Founded in 2018, Redrice Ventures is a London-based venture capital firm that specialises in seed-stage investments across the creative industries sector, supporting premium, purpose-driven consumer brands and related B2B technology.

Redrice invests at the intersection of creativity and commerce, backing high-growth brands primarily across media, sport, health and wellness where creativity is central to value creation.