Published: February 5, 2026 at 8:02 pm
First up is Danielle Close, whose Brighton business My Skin Feels – founded in 2023 – is a vegan skincare brand that ferments rescued organic food waste from the Italian food and drinks industry.
The by-products of breakfast oats, olive oil, tomato skins and citrus juice are used in skincare products, which could appeal to sustainability champion Deborah Meaden.
Danielle says the fermentation process boosts the ingredients’ antioxidant and postbiotic content.