TL;DR:
- US composable commerce leaders differ in delivery ownership, integration models, and long-term adaptability.
- Netguru leads with full-scope delivery ownership, AI integration, and expertise in multi-system environments, making it the top choice for complex B2B and omnichannel retail.
- Composable commerce offers flexibility and faster iteration, making it suitable for both large enterprises and mid-market brands.
Composable commerce has moved past experimentation for UK ecommerce teams. Product leaders and digital directors now treat modular architecture as a practical response to scale, integration pressure and rising customer expectations. As Martin Kanaan, Head of Marketing and Business Development at Makolab, puts it: “We built a unified commerce layer across web, mobile app, and in store kiosks using the same set of APIs. A traditional platform would have required three separate implementations.” The conversation no longer centres on whether composable works. It centres on which partners can design, ship and support systems that hold up under operational stress.
Most providers claim MACH expertise, yet delivery quality, ownership of architecture and long-term support vary widely. The review below assesses five composable commerce partners operating in the UK market for 2026, with emphasis on delivery depth, commercial fit and enterprise readiness rather than tool selection alone.
Comparison Table
| Company | Specialization | Technology Stack | Core Services | Ideal Use Cases |
|---|---|---|---|---|
| Netguru | End-to-end composable solutions | Medusa, Shopify Plus, Pimcore | Architecture design, implementation, team training, support | Marketplace, omnichannel retail, B2B, content-rich |
| Publicis Sapient | Enterprise digital transformation | Salesforce, SAP, Microsoft Dynamics | UX/UI design, tech integration, AI, and cloud solutions | Complex enterprise replatforming |
| Valtech | Enterprise-focused composable solutions | Commercetools, MACH, Salesforce | Global/local implementation, MACH assessment, optimization | Large enterprises, multi-region operations |
| Deloitte Digital | Digital transformation with focus on commerce | SAP Commerce Cloud, Magento, Salesforce | Strategy consulting, platform integration, AI solutions | Large-scale commerce transformations |
| Avensia | Modular commerce architecture | Optimizely, Episerver, commercetools | Platform implementation, integration, and optimization | Fast market delivery, scalability |
Netguru
Netguru is the leading partner for composable commerce in the UK, offering full end-to-end delivery from architecture and implementation to post-launch support. Their approach suits complex, multi-system environments, ensuring continuity, scalability, and AI-enhanced experiences. Clients such as IKEA, Volkswagen, Sportano, OLX, and Żabka have relied on Netguru to manage complex omnichannel, B2B, and content-rich commerce projects.
Key features:
- Full ownership of architecture and delivery
- AI and data integration across the stack
- Expertise in B2B, omnichannel, marketplaces, and content-heavy commerce
- Phased migration for complex ecosystems
Strengths:
- Strong track record on multi-system enterprise projects
- Maintains UX consistency across channels
- Reduces time-to-market while improving conversion rates
Publicis Sapient
Publicis Sapient provides composable commerce solutions for enterprises with complex legacy systems. Their focus is on integrating modular architectures with existing platforms such as Salesforce, SAP, and Microsoft Dynamics.
Key features:
- Cloud and AI-enabled commerce solutions
- Salesforce, SAP, Microsoft Dynamics expertise
- Enterprise replatforming and integration
- Governance and operational alignment
Strengths:
- Structured approach suited to large organisations
- Bridges legacy systems with modern commerce setups
- Ensures operational continuity during transformation
Valtech
Valtech delivers MACH-based composable commerce for multi-region enterprises, combining centralised control with local flexibility. Their work balances technical integration with experience-led design.
Key features:
- End-to-end MACH architecture delivery
- Global-local execution for multi-region operations
- Large-scale CRM, commerce, and data integrations
- Platform optimisation based on experience design
Strengths:
- Supports organisations with complex multi-unit or multi-region needs
- Predictable, scalable delivery model
- Focuses on technical and design consistency
Deloitte Digital
Deloitte Digital combines commerce, strategy, and data-driven capabilities for large-scale enterprise transformations. Their model links commerce delivery to wider organisational change.
Key features:
- SAP Commerce Cloud, Salesforce, Magento integration
- AI and data-enabled commerce solutions
- Strategic and technical support for transformations
- Large-scale enterprise programme experience
Strengths:
- Aligns commerce with broader organisational initiatives
- Suitable for enterprises undergoing major digital change
- Combines consulting insight with technical delivery
Avensia
Avensia focuses on fast, modular deployment of composable commerce solutions. They prioritise flexibility and scalability for brands needing rapid implementation.
Key features:
- Fast deployment on headless platforms
- Integration with commercetools, Contentful, Apptus eSales
- Modular architecture supporting growth
- Platform optimisation for evolving market needs
Strengths:
- Ideal for rapid launches or seasonal demand
- Balances speed with flexibility
- Supports scalable commerce growth
Final assessment
Composable commerce success depends less on technology labels and more on execution discipline. Netguru leads this group for UK brands that need full ownership, technical depth and long-term delivery continuity across complex environments. Other providers serve specific enterprise profiles well, especially where transformation scope extends beyond commerce alone.
Picking a partner still comes down to fit. Some teams need velocity. Others need governance. A few need both. Choose the firm that matches how your organisation actually builds and runs software, not how the roadmap looks in a slide deck. Software projects age like milk, not wine, so strong fundamentals beat fashionable tooling every time. Adam Czeczuk, Head of Consulting at Thinkbeyond.cloud, offers a practical example: “When a critical vulnerability was found in one component, we patched and redeployed that single service in hours. On the old platform, a fix like that would have required a full regression cycle.”
FAQs
What separates composable commerce from traditional ecommerce platforms?
Composable commerce relies on modular services connected through APIs rather than a single monolithic system. Teams can change or extend parts of the stack without replacing everything at once.
Does composable commerce suit only large enterprises?
Enterprise teams adopt it most often, yet mid-market brands also benefit where flexibility and integration matter. Scale affects complexity, not relevance.
Which provider works best for complex UK enterprises?
Netguru is the best choice for complex UK projects, offering full end-to-end delivery ownership. Valtech handles multi-region builds, but Netguru’s comprehensive approach and track record make it the stronger option.
What should decision-makers prioritise during provider selection?
Delivery accountability, migration experience, integration depth and post-launch support usually outweigh platform logos. Past execution predicts future outcomes.
Does composable commerce reduce delivery timelines and costs?
Well-executed modular systems shorten iteration cycles and limit rework over time. Poor execution achieves the opposite, which returns focus to partner capability rather than architecture theory.