Dragons’ Den star Peter Jones is reportedly in talks to buy retailer American Golf.
According to Sky News, the keen golfer is in ‘advanced talks’ with private equity firm Endless to add Europe’s largest golf retailer to his burgeoning portfolio of more than 30 businesses.
Neither the 59-year-old serial entrepreneur or Endless have commented publicly but any deal would combine Jones’ love of retail and golf.
The Dragons’ Den star’s business interests include the iconic UK photography retailer Jessops and Localised, a local-first e-commerce for brands expanding globally.
Endless acquired Warrington-based American Golf in 2018, following an accelerated sale process completed in only two weeks.
American Golf had annual turnover of c. £100 million and offered a comprehensive range of golf clubs, equipment, shoes and clothing and employed 50 PGA professionals and 20 master fitters who provide custom fitting services and specialist in-store advice.
However, the business had lost this way and was in danger of disappearing from the UK high street until Endless stepped in.
Endless has backed American Golf to acquire Stromberg, Benross and Golfino, and helped the company re-establish itself as the dominant player in its market.
Series 23 of Dragons’ Den returned to our screens last week and Jones has been an ever present on the hit show.