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PE-backed iamproperty swoops for lead gen firm

Published: February 2, 2026 at 7:00 am

Newcastle-based iamproperty has acquired lead generation firm The ValPal Network.

The PropTech, which is backed by private equity firm Perwyn, is building an ecosystem of estate agent services.

The ValPal Network, based in Kent, is an automated valuation and lead generation platform for estate agents and has worked with iamproperty for several years. 

It says it currently generates more than a million leads a year for more than 4,000 estate agency partners across the UK.

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