The Irish Music Rights Organisation (IMRO) is modernising how music played in public is tracked, reported and used for royalty distributions through its expanded partnership with technology provider Audoo, leader of our latest MediaTech 50 ranking.
Following the successful launch of the collaboration in May 2024, IMRO and Audoo have strengthened their work together to bring greater transparency, accuracy and ease to how background music usage is reported across Ireland.
Live music reporting was also deployed across a number of music festivals in Ireland throughout 2025. IMRO is an early adopter of music recognition technology, integrating anonymised data collected through Audoo’s systems directly into its royalty processing operations.
At the centre of this innovation is the Audoo Audio Meter, a discreet, plug-in device that automatically identifies and securely reports music played in public environments. This real-world data helps ensure that royalties are distributed accurately and fairly to rightsholders.
Since the partnership launched in 2024, an increasing number of Irish businesses have installed Audoo Audio Meters, supporting IMRO’s commitment to transparency and stronger engagement with its licence holders. Recently, Starbucks, Hard Rock Cafe and Leisureplex became the latest major businesses to install the devices across their premises in Ireland.
Ryan Edwards, founder and CEO of Audoo, said: “Real-world music data is transforming the way royalties are understood and distributed. IMRO’s continued leadership in this space, including wide-scale venue engagement, demonstrates what’s possible when technology and transparency come together.
“Our goal is simple: ensure creators are paid fairly, businesses feel supported and the industry benefits from accurate data. We’re delighted to deepen our work with IMRO as they drive the next chapter of digital transformation in Ireland.”
Eamonn Murray, CTO at IMRO, said: “The rollout of Audoo devices forms part of IMRO’s wider digital transformation strategy, which also includes the recent launch of its online self-licensing platform, making it easier than ever for businesses to obtain a music licence.
“Together, these innovations are improving how royalties are licensed and distributed, setting a new standard for transparency, accuracy and fairness across the industry while adding value to music licensing for business owners.”