Startup Holly Health has secured its first major white-label partnership in the public leisure sector, teaming up with GLL to embed its technology into the new “Live Better” platform.
The integration is set to go live this month and will roll out the London startup’s evidence-based habit-change coaching to around 362,000 members across GLL’s “Better” leisure centres nationwide.
The HealthTech provides personalised digital health coaching to help people build long-term habits through behavioural science and AI.
Through the partnership, it will work as a built-in digital “personal health coach” inside the Better UK app, offering “always-on” support for nutrition, movement, sleep and mental wellbeing, including for users who may not be able to access facilities in person.
Holly Health – digital health coaching for chronic conditions & day-to-day wellbeing
The deal is a major step for Holly Health into the white-label health-tech market, positioning it as a “plug-and-play” behaviour change layer that can be embedded into third-party platforms.
The firm, which was founded in 2020 and ranked on BusinessCloud’s most recent HealthTech 50 ranking, launched its app internationally to customers in 2021.
“We are thrilled to launch our first major white-label partnership with GLL,” said Grace Gimson, CEO and founder of Holly Health.
“By embedding our personalised habit coaching directly into the Better UK app, we are proving that digital health coaching can be a seamless, high-impact addition to user-facing app platforms.
“This is a significant step in our mission to make preventative health support universal, and we look forward to partnering with more organisations to enhance their digital offerings.”