Cera is launching AI care agents to transform workforce recruitment, care quality and productivity in the home care sector.
The firm, No.1 on our HealthTech 50 ranking last year, says the agents are designed to automate time-consuming tasks, take decisions based on information they gather, and act on them – using reasoning, planning and memory.
Cera will introduce almost 1,000 agents across its 10,000-strong workforce, significantly speeding up recruitment of carers, organising replacement cover and continuously reviewing and improving patient care quality and compliance.
It says the agents will mean more patients get the right care faster, freeing staff up to focus on patient medical and quality needs rather than calls and paperwork.
Cera, Europe’s largest HealthTech company, is also licensing some of its agents to other health and care organisations to grow the talent pool and tackle widespread staffing issues in the sector.
Cera rolled out AI recruitment agent Ami earlier this year to transform recruitment across its own frontline workforce. The company receives high volumes of job applications, averaging around 500,000 carer and nurse applicants in a year. Cera is using Ami to conduct initial interviews with candidates, speeding up hiring times and doubling recruitment volumes. It is now licensing Ami to other health and care organisations.
It is now launching an AI Care Coordinator Agent to automate the complex, hours-long process of organising last-minute cover, halving the time human staff must spend on calls and admin.
Its Field Care Supervisor Agent will aim to ensure care quality is continuously reviewed, improved & personalised. The agent instantaneously synchronises complex, clinical data – visit logs, medication and care plan updates – into comprehensive summaries, helping spot issues and trends. It will also be used to carry out other care quality assurance tasks, helping with supervisions, carer spot checks and quality assurance reviews.
Cera has also developed an AI Retention Agent to help keep more talent in the care sector long-term. This agent uses an algorithm that is able to spot staff at risk of leaving, then calls and triages at-risk carers to assess whether they need to speak to a member of the Cera wellbeing team, would benefit from personal development plans or rostering tweaks, to help retain them.
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Dr Ben Maruthappu MBE, founder and CEO of Cera, said the suite of agents were developed to tackle some of the greatest workforce challenges in a generation for the health and care sector.
“Our AI Agents remove paperwork so carers can get back to caring. They also accelerate recruitment, ensuring more patients get better care, faster,” said Dr Maruthappu.
“By automating repetitive tasks, we’re enabling carers, nurses and coordinators to focus on what truly matters: care quality, health outcomes and human connection. The impact is profound – faster access to care, less pressure on frontline teams, and a larger, more resilient workforce.
“We’ve built these agents to transform productivity and care quality inside Cera, and we’re excited to make them available to the wider sector. With 2 million adults in England living with an unmet need for care, we must embrace technology to meet the growing needs of our rapidly ageing population.
“At Cera we are building AI that protects the human touch, rather than replacing it. It’s about giving our staff the time, headspace and support they need to deliver exceptional care. This will transform lives.”
Successful pilots of the agents have taken place at various of Cera’s 130+ sites across the UK.