BusinessBite live blog

Huge revenue dip at Fruugo sees firm enter the red

Published: January 6, 2026 at 12:56 pm

Author: Patrick Killeen

Global online marketplace Fruugo saw revenues decline sharply in 2024 as new European regulations and platform changes led to a company slump, according to newly filed accounts.

The Ulverston-based eCommerce group reported turnover of £56.4 million for the year to 31st December 2024, down from £78m in 2023, as gross merchandise value and order volumes fell across the platform.

The firm said the decline was driven by a reduction in active retailers and fewer transactions following regulatory intervention under the EU’s Digital Services Act (DSA) and Digital Markets Act (DMA).

Fruugo operates an international marketplace connecting consumers with retailers across more than 40 countries.

Subscribe to our newsletter

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.