Published: January 6, 2026 at 9:45 am
Cred has appointed Matt Trueman as its new CEO as the FinTech looks to accelerate growth and expand its product offering in 2026.
Trueman joins the next-generation credit app from credit management consultancy Arum, where he was managing director, and will lead the business through what the company describes as its next phase of rapid expansion.
His remit includes scaling new customer accounts and lending volumes, while driving wider adoption of the Cheshire-based firm’s “Credit on Demand” proposition.
The appointment comes as the business continues to position itself as an alternative to traditional borrowing products.
Its app combines elements of a personal loan, credit card and overdraft into a single flexible credit account, aiming to allow users to access a guaranteed credit line with one transparent interest rate, no hidden fees and flexible repayment options.