Pimberly has secured £5 million in venture debt funding from Virgin Money as the Manchester-based SaaS firm steps up its UK and US expansion plans.
The company, which provides Product Information Management (PIM) and Digital Asset Management (DAM) software, said the funding will help it continue scaling after a period of rapid growth.
Founded in 2015, it has built a customer base across manufacturers, distributors, brands and retailers, and has doubled its customers over the past two years while establishing a growing presence in the US market.
The business now works with more than 250 brands, including JD Sports, Westcoast, Dover Saddlery, Wolseley and Parts Town, supporting sectors such as construction, IT and tech, homewares, and fashion and apparel.
Demand is being driven by companies looking to improve the quality and consistency of product data across multiple channels, particularly as digital commerce continues to grow and customers expect richer, more accurate online product experiences.
With the new funding in place, Pimberly plans to create more than 30 high-skilled jobs over the next three years, adding to its existing team of more than 80.
The company said the hiring programme will help it keep pace with customer demand while continuing to develop its product roadmap, strengthening Manchester’s position as a hub for high-growth software businesses.
Last year, it was a member of GM Business Growth Hub’s inaugural ASCEND programme and it recently won a King’s Award for Enterprise in International Trade.
In early 2024, it raised £4m in investment and also featured in eighth spot in our most recent RetailTech 50 ranking.
Martin Balaam, CEO and founder of Pimberly, said: “Securing this funding marks an exciting new chapter for Pimberly. It enables us to accelerate our growth plans and continue investing in the people and technology that sets our platform apart from the competition.
“Our mission has always been to give enterprise brands the tools they need to manage product data at scale, and with Virgin Money’s support we’re exceptionally well-placed to continue to expand our reach across the UK and the US while delivering even greater value to our customers.”
Andrew Stirrat, senior director of venture debt at Virgin Money, added: “We’re proud to support Pimberly’s ambitious growth plans. Their platform is transforming how businesses manage product information in today’s fast-moving digital landscape.
“This investment demonstrates our commitment to backing high-growth technology businesses that drive innovation and deliver real economic impact.”
Pimberly’s platform is positioned as an AI-enabled, cloud-based system that helps businesses manage product information and digital assets at scale.
The company said it automates workflows, enriches product content and integrates with key enterprise systems such as e-commerce platforms, ERP software and data tools.
Built for global teams, it is designed to handle large product catalogues and high SKU volumes, helping customers streamline operations while improving online product experiences.