IDHL, one of Europe’s largest digital commerce and performance agencies, has acquired London-based eCommerce consultancy, strategy and performance agency, Vervaunt.
Founded in 2017, Vervaunt has established a global reputation working with premium brands including Mulberry, APC, Paul Smith, Represent and Champion.
Following IDHL’s acquisition of The MTM Agency in February, the move supports the Leeds-based firm’s further growth ambitions across UK and US markets.
It also enhances IDHL’s capabilities across performance, eCommerce and data intelligence.
London-headquartered Vervaunt brings over 70 specialists across related services, with expertise in eCommerce, paid media, social and affiliate marketing, as well as creative services and community building.
As part of the agreement, the businesses will “jointly invest more than £1.5 million to further their industry leadership in AI and emerging technology over the next year”, with the spend aimed at proprietary tools, a wider digital product suite and a product-led AI strategy for 2026.
Vervaunt also brings its Pulse events programme, including an annual ecommerce summit in London and New York, which has become a regular meeting point for retailers and brands tracking new commerce trends.
The deal takes IDHL’s headcount to around 500 people across London, Leeds, Manchester, Southampton and New York.
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Vervaunt managing director Paul Rogers and co-founder Josh Duggan will step into senior leadership roles within the enlarged group.
“Vervaunt has built an outstanding business that combines deep ecommerce expertise with exceptional paid media performance,” said Lewis Sellers, CEO of IDHL.
“Its talented team and impressive client roster strengthen our ability to deliver world-class digital commerce solutions. With this acquisition, we’re bringing together leading specialists across strategy, performance and technology to help ambitious brands grow.
“I’m thrilled to welcome Paul and Josh to our leadership team as we continue to build the global agency we know IDHL can be.”
Rogers added: “This is a huge move for both Vervaunt and IDHL and I’m really excited about the combined mission.
“We’ve spoken to a number of potential partners over the last 12 months, but IDHL was the only one that gave us the opportunity to play a part in the overall strategy whilst continuing to focus on strengthening Vervaunt.
“They also backed our thinking on the AI / product service front and ultimately gave us something we could buy into long-term.
“I’m confident this move will allow us to build a better product here and create new and bigger opportunities for our team.”