Published: October 28, 2025 at 9:26 am
Liverpool-based Human Magic has been bought out of administration in a pre-pack deal after struggling with challenging economic conditions.
Ben Woodthorpe and Simon Jagger of S&W Partners were appointed joint administrators on 13th October 2025, before completing the sale of the company’s business and assets to HMNMGC Ltd, a related party.
The deal guarantees continuity for the global employer brand agency’s 30 UK-based staff, all of whom have transferred to the new entity under TUPE (transfer of undertakings (protection of employment)) regulations.
The business had undergone a major transformation in recent years, rebranding from PH Creative in 2024 and expanding internationally through acquisitions.
This included Manchester-based Tap In and the employer branding arm of Sydney agency Eloquent.