Social entertainment group LBG Media, the company behind the LADbible network, has reported a 10% increase in revenue to £92.2 million for its financial year, with profits also edging higher.
The Manchester-based firm said performance was in line with expectations, supported by growth across its direct advertising and branded content business.
Adjusted EBITDA rose to £25m, up from £24.5m the previous year, while net cash increased to £30.1m from £27.2m.
The group’s direct revenues, which include content and campaign work for brands and media agencies, were up 13%, driven by double-digit growth in both the UK and US
The latter – the world’s largest advertising market – delivered ‘excellent growth’ as blue-chip brands looked to reach younger audiences through the firm’s channels.
The company’s indirect revenues, which come from advertising placed alongside its social and web content, rose 2%.
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Strong performance across social platforms offset a decline in website revenue following a particularly strong comparator in FY24, when web revenues grew 77%.
The growth comes in a year in which LBG Media has appointed key figures to its team, including SPORF founder Nick Speakman as director of social and The Twenty Minute VC podcast host Harry Stebbings as a non-executive director.
Its share price currently sits at exactly £1 and it holds a market cap of £209m.
“LBG Media performed strongly in FY25, in line with expectations – with double-digit revenue growth and strong cash generation,” said Solly Solomou, CEO of LBG Media.
“This performance reflects our diversified revenue streams and demand from global blue-chip brands for our content, particularly in the US.”
LBG Media, which reaches 70% of the UK’s Gen Z audience, said its diversified model and growing US presence provide confidence for continued progress in FY26.