Unaric– the fast-growing UK tech firm helping Salesforce customers unlock AI opportunities with its suite of advanced applications and AI agents – has today announced its ninth acquisition in two years.

It is buying DESelect, a US-based Salesforce independent software vendor (ISV) for an eight-figure sum.

Founded in 2023 by Peter Lindhom, James Gasteen, Moritz Birke and Neil Crawford, Unaric’s mission is to help Salesforce customers scale smarter, move faster and deliver better experiences by converting fragmented apps to AI agents that bring the platform together.