Have you recently launched a new e-commerce project or encountered the problem of low sales rates? In that case, you need to respond quickly to this situation and take the necessary measures. Otherwise, larger competitors in the market will simply take over your share of potential customers.
There are quite a few strategies and tips for increasing the sales of an online store. However, do all of them work in today’s conditions? We recommend using only advanced tactics, such as social media integration, adding personalization features by contacting an AI development company, and much more. Some tactics require detailed explanation. In this article, we have compiled the five best strategies to help make your e-commerce project more successful and achieve a better ROI in the shortest possible time!
1. Integrate social media
Social media is a powerful sales driver for eCommerce projects. Instagram, TikTok, and Facebook are platforms to display products, perform targeted advertisements, and create catchy stories to drive users to your store. Using the capabilities of social commerce, like in-app checkout, shoppable posts, and influencer collaborations, can help you eliminate friction in the purchasing experience and reach customers in the places that they spend.
More than direct sales, social media develops trust and community in your brand. You can stay in touch with your audience by responding to comments, posting user-generated content, and conducting interactive polls or contests. This interaction not only leads to repeat visits but also organic growth by sharing and referencing.
2. Don’t ignore SEO promotion
One of the common mistakes made by eCommerce platform owners is that they focus solely on paid advertising and marketing. Why not promote your website for free using advanced SEO techniques for eCommerce?
Relevant keywords, appropriate meta descriptions, and organized data in your product pages can help you get a higher ranking in search engines. Long-tail keywords target narrower customers who are willing to purchase. Also, by continually enhancing technical SEO, such as site speed, optimization, and adequate indexing, your visibility increases.
Effective SEO is not just about drawing visitors. It is also about establishing trust. Consumers would want to visit websites that have been ranked highly since it is related to credibility. With frequent updates of optimized blog posts, guides, and FAQs, you are building your brand as an authority in your niche.
3. Add a personalized shopping experience
Obviously, any modern eCommerce project needs to keep an eye on tech developments. What do we mean by that? If your online store can stand out from the competition by using cutting-edge tech, that’s definitely gonna be a benefit. One option is to reach out to a reliable AI development firm to create personalized features. Here are the benefits:
- Personalization better contributes to increased conversion, which has been proven by numerous studies.
- Customer satisfaction and loyalty levels increase. This means that users are more likely to return to you again.
- Ultimately, sales volume and average check size increase with the help of AI personalization.
For example, just remember the Amazon case. This giant has already launched a bunch of AI-based tools. However, the most interesting example, in our opinion, is how they changed personalization for each customer. By implementing AI personalization features, the company was able to significantly increase sales. The system itself selects recommended products based on customer preferences and behavior. Undoubtedly, such large companies can afford to hire their own development team. For startups or small stores, the best solution would be to find outsourcing specialists, such as the N-iX agency.
4. Focus on a convenient platform for your target audience
Have you ever wondered how user-friendly your website is for your target audience? Do they encounter problems when searching for the right product or product category? If so, then the reason most likely lies in poor user experience design. Elements such as user-friendly navigation, mobile design, and smooth checkout procedures positively impact the conversion rates. If mobile shopping is favored by your target audience, your platform should prioritize mobile-first design and streamlined payment features.
Knowing the preferences of customers is important. An example would be a younger audience responding better to more visually rich, app-like experiences, and a B2B audience responding better to speed and strong filtering capabilities. The user-friendly platform removes friction, leading to repeat customers rather than abandoned carts.
5. Implement a loyalty program
Let us tell you about the next tip, which concerns the loyalty program. Customer retention is as important as customer acquisition. So, an effective loyalty program can greatly increase lifetime value. By giving repeat customers rewards like points, discounts, or special deals, you persuade them to switch over to your store rather than to your competitors. Another effect of this is that through loyalty programs, a sense of belonging is created, and the customers feel appreciated and acknowledged. This emotional attachment results in increased average order values and increased purchases.
As we said above, the key is personalization. Rewards should be personalized according to purchase history or customer behavior rather than providing generic discounts. As an illustration, suggest complementary items or offer early access to new lines.
Final thoughts
If you are reading this article, you are most likely facing low sales performance in your online store or simply looking for ways to improve your business. We believe that in either case, you need to grow. Even in the best-case scenario, your eCommerce project requires improvement because your competitors are not sleeping. They are waiting for you to relax so they can overtake you and capture potential customers.
That is why you need to stay up to date with the latest business promotion tactics. For example, consider AI development services, including adding a personalized experience for your customers. Artificial intelligence can be a useful tool for your online store, reducing costs and increasing efficiency. N-iX agency and several other companies can help with the implementation of cutting-edge AI technologies. We hope you find our advice useful in practice!